Camera Sales and Market Share

[Kayaker72]

For whatever it is worth, Canon recently announced that they were the #1 Mirrorless Brand in 2023 in the US.

But, CIPA also released their estimates for 2023. Below is based on estimated worldwide production.

This is an estimate of units produced. As you can see, there is an ever so slight increased in total units produced since 2020. Also, Mirrorless is now ~80% of the market. Which, as a statistic sounds impressive, but looking at the numbers, there were still 1.17 million DSLR units produced in 2023. In terms of margins, using Worldwide Shipment data for price, a mirrorless ILC averaged 116K yen (~$776 USD) while DSLRs averaged 48k yen (~$321 USD). Which is pretty similar to Neuro's chart above but does mark a decline in MILCs average price of 127K yen in 2022.

I haven't seen the NIKKEI data splitting out the rankings of the different brands. I think that usually comes out in late March or April.