<span style="font-size: 9pt; color: black; font-family: 'Verdana','sans-serif';"]Jon, Colin &amp; Peety3,<o></o>


<span style="font-size: 9pt; color: black; font-family: 'Verdana','sans-serif';"]You all are zeroing in on my point. <o></o>


<span style="font-size: 9pt; color: black; font-family: 'Verdana','sans-serif';"]Body cost are the same/very closebetween the 1D and 1Ds - $5K Vs $8K.<o></o>


<span style="font-size: 9pt; color: black; font-family: 'Verdana','sans-serif';"]The 5D2 is using a similar 21mp ff sensor, assume that it is the next generation of the 1Ds sensor, and then using the 50d vs. the 5D2 delta of $1,300 would be a good approx of the sensor'scost.<o></o>


<span style="font-size: 9pt; color: black; font-family: 'Verdana','sans-serif';"]If manufacturing is using similar sensor across different bodies then thevolume differences would be small between models.<o></o>


<span style="font-size: 9pt; color: black; font-family: 'Verdana','sans-serif';"]So the 1Ds is over priced by about $1,500. i.e. the sensor is not driving the cost of the 1Ds just charge what you can to make more profit.