Quote Originally Posted by Daniel Browning


Quote Originally Posted by ShutterbugJohan
Why did they make an exception for the Powershot Pro1's lens?

They did it also for their video cameras. My guess is that the digicam, DSLR, and video each have their own marketing division and each get to choose when and where to use the "L" marketing tool. Chuck Westfall's comments likely only apply to the marketing division that he is in: DSLR, where it's been decided to only use it for full-frame lenses. Personally, I think Canon would make more money if they relaxed that marketing restriction, but it doesn't really matter to me how much money Canon makes.
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Thanks. That explanation makes the most sense. I just wish that they made some "L" EF-S lenses. :-)