This was a fault on my part. Under the shooting scenes, every slider has the zero (0) in the center. By mistake I assumed without clearly looking that the zero (0) for Sharpness was also in the center. So I applied a +1 sharpness setting, when in fact it was a +6 sharpness setting. Yay!

Canon customer service reviewed the original images and told me my error. Which is awesome because like JRW stated, I changed both Contrast & Sharpness to get what I wanted.

Thanks guys.