I play with company names (and logo's) here and there. Much more when I was doing "Production Illustration" in college, but it's always been a little fun aside from that.


One of my first thoughts is that I really wonder if having your business listed first in a group of listings should be given higher priority than a good, uniquie, creative name. I would never pick out a business simply because they were at the top of a generic list. I would look for: Location, Specializations, Years in Business, if they have a Block Ad in addition to a basic listing, etc. But, I often have to stop and remind myself that MUCH of the 'marketing' that goes on doesn't work on me while it does on the general population (and I think that's a sad commentary on the general population).



That aside... I always try to come up with a company name that means something to me, but is catchy to an outsider. A name that will either imply creatvity or is unique enough that people actually ask you (in a curious/good way) where the name came from.


Lastly, if the "top of the list" really is important to you... consdier numbers also.