Well, I'm never all that great at dissecting scenes..but I'll give it a go.
From what I can tell, the shadows cast by the vertical props wouldn't actually stop where they do--they would cast a shadow onto the units lying down (I believe). That said, I don't see the strong highlights on the backside of the vertical units that I would expect to see. Is that the glare of a reflector in the shiny front part of the vertical unit? Hmm...
Well, for the units lying down I'd say there was a strobe camera right and pointed downward and slightly toward the camera. At least that's what the shadows say.
I think it could actually be done with 1 light, 3 pictures.
To hell with it. Just tell me. :-)
EDIT: Well, I was way off. You did quite a bit of post with it, didn't you? I thought you were actually using a blue (is it blue?) piece of seamless paper as the background.




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