So Jeremy actually cleared the concept up in the comments of Chase Jarvis's blog post including the video.


Look about halfway down or more.


To anyone in the Pittsburgh area, there is a facebook group here if you would like to join. I will be leading a group of people as my senior project. We'll be connecting with local charities/homeless shelters and donating whatever they need. The portraits come last in my opinion. It's all about connections and helping out. Join if you can!