Originally Posted by Jordan
Once your improved marketing takes effect, you just need to make sure that when the jobs come in, you know the gear that you have very, very well. It's not how good your gear is, it's how good you can use your gear.
As far as the 50/1.2, I don't think it's too long...I think it's too short next to a 16-35. I've done small shoots with 16-35 and 85 (on crop bodies!) and was very happy; 16-35 and 50 wouldn't have been too useful. I've done larger shoots with 16-35 (on 1.3 crop) and 70-200 (on 1.6 crop) and had too much of a hole in the middle, but I was wishing for a 24-70 to fill the hole, not a 50 prime. Although I've never used the 50/1.2 or the 50/1.4, I've heard reports that the 50/1.2 has focus shift, doesn't have a flat focus plane, and is best only within the range of f/1.2 - 2.8 (see Bryan's review). To me, carrying a 50/1.2 and a 50/1.4 just for two different aperture ranges seems nuts.
Every time I pack for a shoot, I take at least a little time to say "what if that failed?" as I point to various things in my bag. If you're going to do weddings, you need to do those exercises on a regular basis. Realize that "camera bag shoulder strap" could be the failure item, causing your bag to feel the effects of gravity and your gear to feel the effects of a sudden stop. Do keep that in mind as you plan your shopping, remembering that if your (one and only) FF camera quits, you need to survive on crop gear.




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