Certain features and design specifications of cameras are strongly limited by the laws of optics and physics. The narrator in the video talks about this future camera without any apparent understanding of these limitations, or the very notion of photography as an art form.


I realize I am probably not the target demographic for these demonstrations, but nevertheless I find it little more than marketing-speak. I don't care about touch-screen interfaces. A white body would NOT be a good idea. A lack of interchangeable lenses is a deal-breaker. What I want to see are substantive developments in optical engineering, sensor design, processor efficiency, and AF system design. These lead to real improvements in imaging quality, creative flexibility, and camera performance. But you can't make a sexy presentation to laypeople about how you overhauled your production facilities to increase your glass yield by 50% while simultaneously reducing your tolerances by an order of magnitude and halving your costs. You can't tell them how you invented a new type of glass or designed a new optical formula for a 135/1.0 lens. Nobody but a handful of people (like us) would even know what that means, much less understand how to make use of it.


I mean, who really wants a 24-500/2.8-13 superzoom bolted onto a 30MP APS-C ISO 100-6400 sensor? It will still be crap even if made 50 years from now, simply by virtue of the fact that a lens that small can't admit enough light to fight diffraction and noise.