[View:http://www.robgalbraith.com/public_files/Canon_Full-Frame_CMOS_White_Paper.pdf]
"With all these benefits, it’s only natural to wonder why all DSLR cameras aren’t full-frame. Ultimately, the issue is money. Research, development, manufacturing and distribution costs are all independent of camera size, so a smaller camera will not cost appreciably less than a larger one for any of these reasons. The end cost difference between small mirrors, mirror boxes, chassis and so forth, and larger ones is not that great. The difference is the sensor."
Interesting this is Canon's thinking. If it weren't for the cost difference all cameras might be full frame.
And I think this paper addresses the "Noise" argument as well.




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the lens becomes the limiting factor. Even the sharpest primes at optimal apertures cannot (at least away from the center of the frame) satisfy the 15.1 megapixel sensors hunger for resolution. Considering the disadvantages that come with higher pixel densities such as diffraction issues, increased sensitivity towards camera shake, reduced dynamic range, reduced high ISO performance and the need to store, move and process larger amounts of data, one could be forgiven for coming to the conclusion that at this point the megapixel race should probably stop. One consequence of this is that the 50% increase in pixel count over the 40D results in only a marginal amount of extra detail."
] More reason to distrust what you read on DPR. Let me pick apart of a few of their summary points: