Quote Originally Posted by Fast Glass


Okay so they raise there prices to msrp to control how much discount everyone gets (I guess), BUT, then gives us a discount rather than playing a monopoly and making a good profit in doing so.


<span>Canon's 'minimum advertised price' policy has gutted the rebate programs. From my perspective as a consumer, there's no meaningful incentive.

Say I wanted the 70-300mm f/4-5.6L IS. A couple of days ago, everyone was selling it for $1519. Today, the price is $1599 and the $100 rebate only brings a net $20 savings. Heck, that's not even enough to cover a decent bottle of champagne to celebrate the purchase, so why bother?