Originally Posted by freelanceshots
Think of it from Canon's perspective. You want to increase prices early and often, but every time you do, your peons, er, customers, are outraged. When your unwashed masses stage protests against your price increases, you have to spend a lot of ammo quelling them. Soon, you realize that all you have to do is make them *think* there is no price increase, by offering a temporary rebate. They actually *thank* you for the price increase (err, "rebate") instead of foaming at the mouth over it like they used to. Everybody wins except for the rebellious minions who are actually paying attention and realize that the rebates are just a game to hide price increases -- and are insulted by such games.
That said, on the scale of evil, this type of Marketing game is definitely towards the "only slightly evil" end, IMHO. What really bothers me is the more heinous types of evil Marketing: bald-faced lies, nearsightedness, pointless crippling, your basic Marketing 101.
(EDIT.) Whether you end up with flash or not, another tricky part is nailing focus while the parties are moving (walking down the Isle), especially if you want to use thin DOF. I recommend working with the B&G and venue to setup video lights for the isle and stage -- if the Light Value is too low then it will be very difficult to nail focus (with *or* without flash) unless you shoot deep DOF. If you get the light value up high enough, you can forgoe flash altogether for some shots. This is where there can be some good synergy between the video production crew (if the B&G paid for any, and I hope they did) and the still photographers.
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