In part, I suppose my perspective is that 'it's only money'. The gear head in me likes to have the latest and best. That would have made the 5DII vs. 1DsIII decision harder, in that the 5DII has some features which the 1DsIII lacks (notably, the higher ISO settings) and was a newer camera. OTOH, the 5DIII and 1D X are effectively concurrent releases, with equivalent technology, and thus the edge goes to the 1D X.