Unfortunately Dan is right, Nikon and Sigma have at least realised that a 30-35 f/1.4-2.0 ish lenses in really a requirement in any decent aps-c lens kit.
It's weird how canon marketing thinks. They know they make the most of their money from low end xxxD and xxxxD, but then just 'presume' that those same people are happy with slow kit zooms. Yes, there's an eventual upgrade-path to FF, but there's 2 more price-points to go past, xxD and 7D, before you get to a FF camera.
Or they presume that if you can't afford an FF camera, you don't care about IQ that much and you'll be happy with 20-year old designs in the 35/2 and 28/1.8.
Or they really don't mind you going the other option, getting a cheap 2nd-hand 5D or 5D2, but then canon don't see any of that money, maybe only a little if you buy a 50/1.8 or 50/1.4.
Or they think that you can't afford a 5D/5D2 with 50/1.8, but you're happy paying for and lugging a (relatively) huge 35/1.4L.
They really do need to come out with a) a really really cheap FF (like 60D-priced) then we get to use 50/1.4 and 50/1.8 as fast normal primes, or b) proper aps-c fast normal primes in the range of 28-35 f/1.4-1.8, with IQ better than what they could do in the 80s (even if build quality is 50/1.8-esque, i'll buy on IQ first). I'd say b is more likely, but we're still not seeing anything...




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