So, I'm confused. I know the MAP is minimum advertised price, but does that mean dealers and sellers can just not advertise the price and sell it for less?

The 5DMkIII is already a huge amount over here, and if you guys get slugged an extra $700 I can only imagine what we'd be hit for extra price.

Also, given I'm not business orientated, why has Canon taken this step? Surely advertising lower prices would boost sales?