I am in the health care biz and we are going through a massive "dis-inter-mediation" cycle from insurance companies, brokers, consumers, drug companies, etc. Everyone is angling to build brand loyalty directly w/ the consumer - notice United Health & Cigna advertising is now consumer focused vs. business focused - drug companies have been doing it for awhile.
My point to this is the role of the brick & mortar store is in jeopardy similar to BestBuy, people come in and "show room" and then order online w/ their smart phone while still standing there in front of the display at BestBuy. Years ago I worked in a high end camera store - there was no internet alternative, competition was all local - not global - we were always pissed when the guy 30 miles away would discount a camera $50.
Technology seems to always squeeze the middle - I can certainly imagine a future where 90+% of purchases are "factory direct" with some sort of 30 day return policy. Not what you want just ship it back - way cheaper than supporting a distribution/dealer network. We will all get good at returning stuff to the factory.
To some extent TDP is on the cutting edge - expert reviews that narrow down/prioritize the "buy,try, return" cycle. I did this recently w/ a variable ND filter.





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