Expect it will vary with monitors. On laptop at work the Standard looked better. On calibrated graphics monitor the differences are more subtle favouring the Landscape version. It seems that the red and green channels have been slightly more saturated and sharpening has been increased a bit more. Not as enhanced as Velvia though.
It is also possible to use colour cards to create custom profiles for a shoot where the lighting will remain constant.
Working a bunch in studio product genre I do take a shot of a colour card to create profiles for the purpose of colour accuracy just in case I won't be able to get it right with WB adjustments. Back when using LightRoom I used that feature a lot. In ACR it is just in a different spot with its own tab.
Capture One uses their own camera profiles which are more colour accurate than Adobe's. Most of the time a white balance tweak, one click on the proper patch, brings everything in line.