None of the EOS M versions released so far are a serious mirrorless offering IMHO and no viewfinder is one of the main reasons why. The other reason is the only EF-M offerings now are so... slow... with the notable exception of the 22mm f/2.
Some of Fuji's APS-C offerings lenses are reasonably small yet are lenses people may want to use like 35mm f/1.4, 35mm f/2, 18-55 f/2.8-f/4, 14mm f/2.8. They are a far cry from EF-M zoom lenses that are mostly f/5.6 on the long end.
Canon and Nikon want the status quo. They rule the DSLR world. The slower the mirrorless conversion process is, the better for them. I imagine Canon is developing more desirable mirrorless options behind the scenes and will release them when they feel their market is threatened.
Dave





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