Canon R3

[neuroanatomist]

How would you explain Sony's sales data for this year. For the previous six months before Sept 30 2021 Still and Video Camera sales were up from 136 million Yen the previous year 2020 to 221 million yen in 2021. This doesn't sound like a division that is loosing ground. A 62% jump.

Recovery from initial pandemic-induced declines. Revenues for the 6 months prior to 30Sep for Still and Video Cameras went from 200 million yen in 2019 to 136 million yen in 2020, a 32% drop the year before the 62% gain. Canon’s Imaging revenue similarly had a 16% drop from 2019 to 2020 then a 32% gain from 2020 to 2021.

Overall though, the ILC market continues to shrink, and Sony’s slice of the market pie is shrinking faster than the market as a whole.

[HDNitehawk]

Overall though, the ILC market continues to shrink, and Sony’s slice of the market pie is shrinking faster than the market as a whole.

Sony is gaining overall, but less than Canon. Nikon is the big loser over the past few years (and they’re hit harder by that at the corporate level, since cameras are ~1/3 of their business).

These two statements seems contradictory. Can you explain what source you use that Sony is shrinking faster?

[neuroanatomist]

These two statements seems contradictory. Can you explain what source you use that Sony is shrinking faster?

Global ILC market share, which is assessed by a major Japanese market research firm and usually published in one of the Japanese financial papers (Nikkei or Financial Times), then picked up by various photo websites. The report comes out in late summer for the prior calendar year, so definitely a lagging indicator. That was the source for Canon gaining a relative 13% of the MILC market over Sony in 2020 (a 6% gain for Canon and a 7% loss for Sony). For overall ILC, Sony gained a bit over 2%, Canon closer to 4%.

[HDNitehawk]

Global ILC market share, which is assessed by a major Japanese market research firm and usually published in one of the Japanese financial papers (Nikkei or Financial Times), then picked up by various photo websites. The report comes out in late summer for the prior calendar year, so definitely a lagging indicator. That was the source for Canon gaining a relative 13% of the MILC market over Sony in 2020 (a 6% gain for Canon and a 7% loss for Sony). For overall ILC, Sony gained a bit over 2%, Canon closer to 4%.

You pointed out the Pandemic, of course that data is from 2020 and in 2021 the world economy was in a totally different position. It appears by Sony's financials they have a strong come back from 2020. I guess we will see this summer if there is a change in trend.