Lensrentals posted their most rented gear of 2023.
Lens Rentals | Blog
It often seems like everyone has switched to Sony. Yet, here, 7 of the top 10 are Canon (in terms of revenue and frequency rented), the other three being Sony. Also, Sony's top gear seems skewed towards video for revenue...batteries for frequency...but not the A1, A7RV, etc.
What actually interests me more...old gear. The EF 24-70 II is #6 in terms of revenue, #2 most often rented in terms of frequency. The 5DIV is #14 for income. Also, for lenses, EF mount area rented 26% of the time compared to RF mount's 21%.
The transition is happening....but slowly.
Most rented by revenue:
Most Popular Photography & Videography Gear of 2023 1 Canon EOS R5 11 Canon EOS R6 2 Canon RF 28-70mm f/2L 12 Sony FE 70-200mm f/2.8 GM OSS 3 Canon RF 70-200mm f/2.8L IS 13 Sony FX3 (Body Only) 4 Sony Alpha a7S III 14 Canon 5D Mark IV 5 Sony FX6 Full-Frame Cinema Camera 15 Canon EOS R6 Mark II 6 Canon 24-70mm f/2.8L II 16 Sony FE 24-70mm f/2.8 GM II 7 Canon RF 24-70mm f/2.8L IS 17 Sony FX3 Full-Frame Cinema Camera 8 Canon 70-200mm f/2.8L IS III 18 Sony Alpha a7 IV 9 Canon EOS C70 Cinema Camera (RF) 19 Sony FE 24-70mm f/2.8 GM 10 Sony FE 70-200mm f/2.8 GM OSS II 20 Canon RF 100-500mm f/4.5-7.1L IS USM