Originally Posted by
Kayaker72
It will be interesting to see the reviews, but I like what Canon did here. Instead of trying to compete head to head with the Sigma 35A on cost, they upped the resolution just a bit and added features (weather sealing), new technology (BR) and "Canon" AF. Clearly trying to stake a claim for the "premium" product.
Which isn't meant to take anything away from the Sigma. Just Canon moved the 35 f/1.4 II out a little further in the spectrum and there will be people willing to pay for that bit more. And it is a nice spectrum, EF 35 f/2 IS (~$599), Sigma 35A ($899), and EF 35 f/1.4 II ($1,799).