Canon Australia Price Drop

[btaylor]

For all the Aussies around here (4 of us I think) Canon Australia has announced a retail price drop. See details below.


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The price cuts range from around 5% to 30% on DSLR, compact and video cameras, and bring Australia more into line with US pricing.

[Dr Croubie]

EF 70-300 nonL, $1200 down to $950.


don

[DavidEccleston]

I figured those prices couldn

[Dr Croubie]

yeah, i always knew aussie prices were ridiculous but didn

[Raid]

And if you look at the lenses alone:


The 70-300 (non L) sales have died because the Tamron has better IQ and is cheaper.


The 400 5.6L must be the oldest lens Canon has (1993).


So Canon is attempting to move overstocked items without any real incentive, I think there will be future price reductions.

[Rocco]

400 5.6L is old, but still being manufactured and bought at a high rate. Still a fantastic lens. Has nothing to do with age.


I do agree about the Tamron though. I myself own the new Tamron AF 70-300mm f/4.0-5.6 SP Di VC USD XLD. Love it.

[Raid]

<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<span style="font-size: small;"]<span style="font-family: Calibri;"]Rocco
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<span style="font-size: small;"]<span style="font-family: Calibri;"]
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<span style="font-size: small;"]<span style="font-family: Calibri;"]The technology used in manufacturing this lens is very old. If you just look at the glass alone, how many of the existing lenses would use these processes, not many I would suspect. When it comes to Prime lenses, if I remember correctly there was new optics for both the IS and IS II lens lines, which means these optics are 3 generations old. If you look at the electronics, sourcing parts this old would be a nightmare and using new parts is a big change.<o></o>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<o><span style="font-family: Calibri; font-size: small;"]</o>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<span style="font-size: small;"]<span style="font-family: Calibri;"]As I understand it when Canon make a change to the optics they give the lens a new designation like &ldquo;II&rdquo; to show that it&rsquo;s been revised. When they make a change to the electronics etc they give it a designation like &ldquo;A&rdquo;, again to signify a change. As there has not been a change to the designation on this lens I would assume that there has not been a change.<o></o>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<o><span style="font-family: Calibri; font-size: small;"]</o>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<span style="font-size: small;"]<span style="font-family: Calibri;"]While I don&rsquo;t doubt that this is an excellent lens the design is at least 18 years old and if they reduce the price to less than $1,000, I would seriously consider buying one.<o></o>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<o><span style="font-family: Calibri; font-size: small;"]</o>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"]<span lang="EN-US" style="mso-ansi-language: EN-US;"]<span style="font-size: small;"]<span style="font-family: Calibri;"]PS: I would be interested to see what date stamp is on the lenses currently being sold.<o></o>

[Rocco]

True the technology is dated, but there

[Rocco]

I found it. The code reads: UY0918. Decoded it means that my particular copy, purchased from B&amp;H was built:


U - built in Utsunomiya, Japan


Y - 2010


09 - September


18 - Internal manufacturing code, irrelevant to the date.


So my copy was manufactured five months before I purchased it, give or take.

[btaylor]

Yep - we