Press release:


EF 100mm f/2.8L Macro IS USM lens
The EF 100mm f/2.8L Macro
IS USM lens could very well be the essential multipurpose lens for
every camera bag due to its ability to capture sharp close-up images of
small objects as well as beautiful portrait-length telephoto shots. The
incorporation of Canon's new Hybrid IS in this L-series macro lens
allows it to compensate more effectively for camera shake during
close-up shooting and marks a significant improvement for professionals
and advanced amateurs utilizing macro photography for portrait, nature
or wedding shoots.












Too bad no 35L II/50 1.4II/24-70L IS was announced


But an L macro is also a great news!


Wondering how much this baby would cost...


I expect it to be around $1500 at least... of course I would be more than happy to hear if it is cheaper than the 180L (but highly unlikely due to the new hybrid-IS mechanism)


What are your thoughts?