Do you think canon is releasing new version of EF 24-70mm f/2.8L II USM?

[Joel Eade]

The first $300 appears to be an discount Adorama, Amazon, etc are doing bringing the sale price to $1,999. I believe the second $300 is a mail in rebate to get a $300 AMEX card. Regarding a new version...there could be a 24-70 f/2.8 IS coming. But I am not holding my breath. I certainly do not think that this is foreshadowing a replacement to the current lens. If anything, I think either we won't get the mail in rebate, this is a technical glitch, or today is just our lucky day.

That's almost a bait and switch.....you still are spending $2K and then you get a new credit card with $300 credit....I wish they would just sell it straight out without gimmicks. I certainly don't want a new AMEX card

[Kayaker72]

That's almost a bait and switch.....you still are spending $2K and then you get a new credit card with $300 credit....I wish they would just sell it straight out without gimmicks. I certainly don't want a new AMEX card

It is a gift card, but regardless, I agree. Instant rebates are much better. Until the retailers dropped the price, I had largely been ignoring this round of rebates. Some of which are instant...others are gift cards. I hate the idea of cutting out the UPC Barcode and having to mail it in. But, for $300, I'll do it.

Here is Adorama's website with the mail in rebate information.