Focal recommends 25x to 50x for target distance.
For some quick conversions that is 23.6" and 47.2"
The DOF for a 24mm on a 1D X at f/2.8 is listed on the DOF calculator at 47" as 16.7" Deep
Here is my theory, at 47.2" the 24mm will have a DOF is 35% of the distance.
It is a big target to pinpoint an exact point that is the optimal setting for accuracy.
Longer lenses would have a similar DOF but a smaller target by percentage.
I would get as close as you can.
Change the settings and at stops wider than F/2.8 as well.
I had trouble getting consistent results. A few of the things I did and maybe these will help if you are not doing them already. Set the camera and the target at the exact same height as the target. Set your camera as close as you can to square with the target both horizontal and vertical. Lighting on the 24mm is tough because you are so close. You get shadows if your lighting is only from one direction. It helps to get lights from both sides and no shadows, diffusion helps. Use the lens hood, you get stray light coming from the sides. Cover the view finder, this is very important, I have seen tests several points off because I forgot to cover the view finder before the test started.
I did quite a bit of testing on my 24mm in manual mode. I would get results from +4 to -2 that were very consistent and would have good IQ.
I have 32 files saved from the individual tests I ran with focal. I probably deleted that many when I was testing. I finally arrived at an average of +1 to +2 as the optimum setting to use.
As a comparison as primes go, I have 1 test I saved and only ran a few with my 500mm to confirm it is +0.
I ran just a few test and have 3 I saved for my 300mm f/2.8 to confirm it at +5
I have 24 files saved from my 35mm.
The wider it gets the harder the test to confirm.
Good luck with the test.
I still wouldn't hesitate sending it back if you are not sure.