I think an affordable 600mm lens with AF and VC could be a great thing for many photographers. I do worry that 600mm is a gimmick, though - that too many optical compromises were made to bring a 600mm lens down to that price point.
It seems at least possible that at 600mm, a shot from the current 100-400L will have similar or better IQ. With Sigma's affordable xxx-500mm zoom lenses, the cropped 100-400L delivers better IQ.