Camera Sales and Market Share

[HDNitehawk]

Film to digital was a paradigm shift. A MILC is not really that different from a DLSR.

I was referring to the MILC sales cannibalizing the DLSR sales when DLSR's are no more. The uptick wouldn't be much but the two lines should combine.

However rethinking this the graph it is troubling in that MILC sales should be rising as DSLR falls. The opposite is true in that the MILC's are falling. Where will the bottom be? Brant's speculation of 5M might be high with this progression.

[neuroanatomist]

I agree it’s a concern for the industry. The mix is also important. 5M bodies where most are full frame with high margins (and probably multiple lens purchases and future upgrades) vs. the recent mix where >85% are APS-C, less expensive and lower margin bodies with probably no lenses beyond the 1-2 in the kit and replacements after failures. Very different.