Quote Originally Posted by neuroanatomist View Post
Those of you stating 'I'm the target market,' and shooting with a 7D - I disagree. Canon seems to be making a concerted effort to shift consumers up a segment. Take the 60D - those with a 40D or 50D were 'pushed' to the 7D as an upgrade, while the 60D was made attractive as an upgrade for Rebel/xxxD users. There are many features (or lack thereof) consistent with this, most obvious is the card media. I see the 5DIII as the FF body upgrade for 7D and 5DII, and the 6D as targeted to 60D and Rebel users.
John:
I think you are probably correct, but I think their logic may be flawed. The probelm with targeting Rebel users is that they packaged all those Rebels with EF-S lenses. If they want to upgrade to a FF camera, then they need to unload their EF-S glass and start over. If you are going to push people to start over in there lens collection, then you better have a camera that out performs the compitition or you will drive them to the compitition. The way I look at the spec's, and I if needed to start over with new glass, then I would seriously be looking at Nikon to get better DR, AF, resolution, etc..

In the past when they designed decent upgrades for Rebel users (10D, 20D, 40D, 50D, 60D), they could still use their EF-S lenes... so it was still cheaper to maintain the Canon loyalty. And over time they would get a collection of better glass and eventually head towards FF if it suited them. This route to get Rebel users to jump to FF seems a bit risky and may force to jump to Nikon instead.