Andrew might have something except the idea that the 5dIII is the 500 and the 6d is the 350.

I agree w/ John that the camera isn't bad, just oddly positioned in a product line strategy - AND there is no response for the d800. I am not sure why Canon is giving away that segment - perhaps it is small. I am still happy w/ the increment of $650 to jump from a 6d purchase to the 5dIII - I bet the price of the 5dIII settles at 2,750.