Quote Originally Posted by HDNitehawk View Post
I love Canon marketing, they know how to take care of their customers.
The truth is, though, that Canon is taking care of its customers.
  • Let's look at the 7D firmware--several key features were implemented that customers weren't necessarily bombarding Canon about. But the fact is they made the product more valuable for the 7D customer base.
  • After tons of inquiries, Canon decided to fix the f/5.6 max aperture focusing limitation and focus dot illumination color in the 1D X. If people hadn't wanted it, do you think they would have done it? Probably not. They are listening to their customers.
  • Having realized their customers' regard for the severity of the f/5.6 max aperture focusing limitation, they decided the 5D Mark III should get the f/8 feature as well. They could have left this as a differentiating feature between the 1-series cameras and the rest of the camera lines (as has been in the past), but they didn't.
I don't know why Canon decided to announce this firmware update so far in advance (I'm sure it's for some marketing reason, though). However, it's nice to know they are still working hard to give their customers what they want.