Well, I think we all would have been rightfully skeptical had he said it was better than the 5DIII and 1DX. So the comment, for ISO 100-400, is an observation that is in the upper range that I would expect. While there are specific photos I took with the 7D where I would not be able to tell the difference between it and the 5DIII, but to be consistently as good, even in that ISO range, would be an IQ improvement, IMO.
Thus far we have hands on observations from Kelby, B&H, and Morris. I am encouraged as each has said something about IQ improvements. But, until we have production models in the hands of Rick, Sean, and, especially, Bryan, they are just positive observations of beta models.
As to what he could have meant, I think Joel is probably right. Going with DXO, the 5DIII and 1DX outperform the 7D/70D by 1-2 stops in noise, color sensitivity, and tonal range. Low ISO DR is similar (within a half a stop EV), according to DXO, from ISO 100-400. But, if Canon has closed the gap in all of these a bit, good. Going back in this thread, if what Morris is observing relates to bringing some of the D series "magic" (analog amplification, color rendition, microcontrast, etc) to the 7DII. Then great.
We'll see. Overall, I am not expecting something revolutionary. I didn't watch all of Kelby's videos, but scrolled through enough to hear him call the 7DII "the best cropped sensor camera on the market by far" several times. If that is accurate, great. But the disclaimer of "cropped sensor camera" was obvious.
I still doubt I will get one. There is a chance that the 7DII will be part of the most cost effective way for me to get more reach (>400 mm). But I am most interested in seeing Canon produce great products, and watch any improvement made filter up into a 5DIV. Which, I still may not get. I was going through photos I shot of my niece yesterday and I am really not sure I need (maybe even want) more of anything from my camera. The photographer still needs work, but the camera, maybe not. Maybe an even better spread of the AF points as I like to put my subject in the side of the frame.





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